Outside perspective: Developer in sports

CreateAppsHere and sports

What would happen if a developer ventured into the world of sports (basketball)? The past two months we’ve been checking out various organizations and put together a checklist for them to setup their app. Who knows, if you’re an athlete, you mind want to use such an app or check out these organizations.

Your basketball app features

When it comes to basketball, it is a very entertaining and intense sport. Especially now with a boatload of apps already out there. In this piece we’ll cater to the sports organizations rather than the players themselves. Here’s what a basketball organization can do if they’re considering an app.

  • The business; Some basketball organizations focus heavily on player improvement, such as All Day Athletes, but as an organization you also need to receive a return on investment if you’re even thinking of an app. For these organizations, we provide you with a few tips on how to monetize your app (if you were thinking about it):
  1. Step 1: Evaluate your current business model; how do you get paid.What or who brings in the most money, what brings in the least and also: what would you like to improve?
  2. Step 2: Divide your activities/services into 2 categories: basic and exclusive services. The key here is to step into your client’s mind and try to come up with the services that add the most and the least value to your clients. The exclusive features can be used to in a pro version of your app which people would have to pay for or these features can be in the basic version but can only be unlocked for a certain price.
  3. Step 3: Setting up the features; before stepping to any developer, you should also have your own list of features which you have in mind. A developer can go from there and make it even greater, depending on your budget.
  • The features cheat sheet; here a couple of features that your app should definitely have plus the reasons why;
  1. Social aspect; giving the user a social incentive in the app can help increase the user adoption and retention rate.
  2. Customization; always give the user the option to personalize the app as to what he deems important. If he likes dribbling exercises, provide the option to enable the user to automatically receive such content. If a user doesn’t see the added value of your app right away, he’ll most likely uninstall it.
  3. Sharing is caring; this is the part where your exclusive content needs to be divided from your basic content. All the basic content needs to be shareable, to prove that your organization knows its stuff and can tease just how in depth they can get.
  • Business to Business opportunities; In case you didn’t know, there’s not always a large budget behind sports organizations, so B2B options can actually be a great help. Here are a few tips:
  1. Know your clients; if your clients like to drink Gatorade, it just might be time to start talking to them about a resellers agreement or a endorsement partnership. An even better option might be to work together with a certain health product that your clients use. I’ve come across this amazing product that might be a good fit for your players.
  2. B2B marketing; if you have a solid amount of users for your app, you can use your app as a marketing tool for other organizations in return for either payment or another business arrangement. ONE Sports is a primary example of such a business model, with its main cause to give young and upcoming talents from Suriname, the opportunity to make a name for themselves in basketball.

If you’re thinking that this sounds good, why not get started on actually checking out your options and if you’re really serious there might be an opportunity to truly get your project off the ground.

What about the sport itself?

Now that we’ve talked about all of the ways to develop an app for your basketball organization, here are a few great organizations to check out.

You’ve probably wanted to get in shape or improve your skills time and time again but on your own, you just never could be on the court with the “real jocks” or you’re actually a professional athlete that wants to get even better. The this team just might be for you.

Next up is ONE Sports whose CEO is an actual professional basketball player. This group of individuals is providing kids from Suriname the opportunity to reach their fullest basketball potential through a network of other organizations.

In case you pulled a hamstring just reading this, no problem. Just get this to make all your injuries go away or prevent them from even happening. One of the guys behind this product is a ex NBA player (and champion).