With the whole PokÃ©mon Go hype, some businesses are reaping the benefits of it while others don’t even know how to get started. Just for them we’ve compiled a general setup of how to use PokÃ©mon Go for your business. Everything is already going mobile but it doesn’t mean that your business needs its own app.
Setup marketing strategy
Here’s where it starts; marketing of course.You’ll need to know:
- Which products/services do you want to promote specifically through this new campaign?
- Which current channels do you want to use for this campaign?
- Do you know who the average PokÃ©mon Go player is? Does he/she fit within your target audience?
Once you’ve got this setup, you’ve got the basics down or we can dig into it some more.
PokÃ©mon Go Stop
Once you’ve established your gameplan, you can proceed with PokÃ©mon Go itself. You’ll need to request that your location become a PokÃ©stop on the PokÃ©mon Go website.
PokÃ©stops â All the items you need to play the game are stored in these blue supply stores, dotted around the map.
The PokÃ©stop is the place where many PokÃ©mon Go players gather which make it a great way to attract customers to your business.
This is what you’ll want to do moving on:
- Start to check out which PokÃ©mon are already around your location; this can help when promoting your new campaign.
- If there are some interesting PokÃ©mon around, you might not even need to have your place recognized as a PokÃ©Stop.
Catch em all!
In this last part, you start working on the details of the marketing strategy which you’ve setup at the beginning. To stay efficient, it would be wise to use your existing marketing channels, before spending additional budget. Once you’ve done this, plus receive the greenlight from PokÃ©mon Go, you can get the ball rolling. If you’re not really clear on it all, let’s talk.
In case you’re truly interested in a free growth hacking scan, check the details here.